As the name implies, those colors are arranged in a palette, creating a visually distinct way to represent one’s listening choices. This decision has given rise to unofficial features like the Spotify Palette, a system that classifies a person’s recent listening habits into musical traits with each trait assigned a color. More recently, Spotify has made user data accessible to third parties for the purpose of integrating other features. The idea caught on immediately, and years later, Spotify practically owns at least one weekend a year, as users post their year-end playlists and share them with their followers. Their algorithms are designed to create content based on user preferences, so turning that functionality into viral social media posts was a no-brainer. Spotify has officially launched dozens of bite-sized tools for sharing user profile data.
Best of all, it takes literally seconds to set up, decrypt, and share. This data-driven Spotify spinoff is a new way to share one’s musical interests with followers on Twitter and Facebook, but with an artistic and accessible twist. Other shareable Spotify The tool has been spotted out in the wild, this time in the form of the Spotify Palette.
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