“The team’s goal was to build tools that are easy to learn, but impossible to outgrow, so that there are no limits to your creativity,” Belsky noted. The collection also includes access to thousands of models, textures, lighting systems, and other assets that can help jump-start projects. The announcement marks the culmination of years of considerable Adobe investment in 3D and immersive tools that included acquisitions of Allegorithmic and Medium, as well as the recent hiring of Pixar veteran Guido Quaroni as Senior Director of Engineering on the 3D & Immersive Team.Īdobe Substance 3D’s AI-based engine eliminates much of the technical complexity of 3D design the WYSIWYG interface will feel familiar to Photoshop or Illustrator artists. 3D is the next generation of creativity.” Fortunately, the pandemic won’t be with us forever, but 3D creativity certainly will. These companies and thousands of others discovered that creating in 3D not only gave them incredible creative freedom, but that it was also faster, cheaper, more scalable, and more sustainable.
Adobe this morning has announced the immediate availability of Adobe Substance 3D, a new collection of interoperable 3D tools and services designed to streamline and support the 3D design process.Īccording to Scott Belsky, chief product officer and executive vice president, Creative Cloud, “When the pandemic made getting together for photo shoots and other creative projects impossible, companies turned to 3D to create.
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